Academics

The Public Relations Minor requires completion of seven (7) courses for a minimum of 22 credit hours. Some courses do have prerequisites, so students are strongly encouraged to seek academic advising before pursuing the minor.

CMST 2900, IDAP 300, IDAP 310, and IDAP 370 must be completed with a grade of "B" or better. All other courses in the minor must be completed with a grade of "C" or better. All IDAP courses must be taken in residence at LMU.

Required Courses

  • CMST 2900: Communication Approaches to Public Relations
  • IDAP 300: Principles of Public Relations
  • IDAP 310: Writing for Public Relations
  • IDAP 370: Strategies for Public Relations
  • IDAP 380: Public Relations Internship
  • CMST 3XXX: To be selected from an approved list of CMST courses.*
  • CMST 3XXX: To be selected from an approved list of CMST courses.*

* Approved CMST Courses: CMST 3150: Persuasion; CMST 3310: Media & Marketing Communication; CMST 3325: Communication & Healthcare; CMST 3335: Sport & Public Communication; CMST 3350: Nonprofit Communication Campaigns; and CMST 3530: Digital Rhetoric.

Course Descriptions

The first five courses listed below are required (CMST 2900, IDAP 300, IDAP 310, IDAP 370 and IDAP 380). You must then select two from the remaining CMST courses to complete the requirements, for a total of seven courses.

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  • An introductory course that overviews strategies, concepts, theories, practices, and history of public relations. 3 semester hours 

  • This course provides an overview of how effective public relations writing can help organizations to communicate, influence opinion and create change. The course will emphasize the importance of understanding an organization, its goals and objectives, target audience and culture to strategically and effectively communicate through writing. 3 semester hours

  • This course explores the conceptual and strategic foundations of public relations and marketing. The course examines how to effectively communicate with consumers, create preference for products, and change consumer behavior. 3 semester hours 

  • This course is for students who have secured a public relations internship with a public relations company or work in a public relations capacity in a company. Minimum of 80 hours.

  • This course will provide an overview of basic social-scientific theories of persuasion. Then, the course examines how these social-scientific approaches differ from and complement other approaches to understanding the practice of persuasion. 4 semester hours 
     

  • This course provides a comprehensive introduction to integrated marketing communications, media selection, and campaign execution. Students will learn the elements of a successful strategic communications plan by evaluating advertising, public relations, and marketing silos and their impact on motivating target audiences. In this course, students will learn to evaluate audience demographics and apply appropriate communication channels and messages based upon audience needs and the business realities of marketing campaigns. A key course objective is to gain an understanding of how to propose and implement an integrated marketing communications plan from the viewpoints of advertising agencies, businesses, and nonprofit entities. 4 semester hours

  • Communication plays a critically important role in many different aspects of the healthcare process from care delivery to public health campaigns. This course offers a broad survey of health communication theory, research, and practice focused on patient-provider interaction, communication in healthcare organizations, culture and health, health education, and social marketing. 4 semester hours

  • This course will explore the interplay between the business, socioeconomic, and cultural dynamics of sport and how these intersections are influenced by the aspect of public communication. 4 semester hours

  • This class is a Community Based Learning (CBL) course and requires completion of volunteer hours with a nonprofit organization. Students will work in teams to design and write communication campaign items for a nonprofit organization. 4 semester hours

  • This course focuses on analyzing how technologies alter audience, author, text, rhetorical strategies, message, and channels of communication. Students will become better versed in criticism and consumption of digital texts and media. 4 semester hours

* Approved Communication Studies Courses. Please select two to complete your PR minor requirements.